An Open Letter To Olamide ” Law Of Diminishing Return “

Posted by Tyler on August 22, 2013 in AUDIO · 155 Comments



Olamideeee An Open Letter To Olamide  Law Of Diminishing Return

This Writer Nailed it with ” Baddo, have you heard of the point of equilibrium? That’s the point when the law of diminishing return sets in.” Share your thoughts 

“I am a fan of yours and I have followed your growth from the days with ID Cabasa and the Coded Tunes crew, to your days under Toni Payne‘s management. Parting ways with her was quite risky but I felt it was a move worth making as you needed a fully dedicated management to grow your career. That move paid off and you’re now better off for it.

Pitching your tent with 1805 Entertainment, your immense talent and the void left by Dagrin‘s demise meant only one thing – A top spot for you! I am glad you fit in perfectly. A bolder move to start YBNL Nation and you going ahead to drop your second album on the YBNL Nation/1805 Entertainment imprint was another risky move that still paid off. At that point, I knew the ‘god of music’ was behind you.
Though it wasn’t so surprising to see the street embrace the album cos of it quality street wise content, the rate at which the ‘butties’ accepted you too was alarming. People preached the YBNL gospel and gladly talked about how good the album was. Even my cool friend Fola Alade became an advocate of ‘Razz being the new Cool’, no thanks to you. But while we where enjoying Jale, Street Love, Jesu O kola, Stupid Love, First of All, Ilefo Illuminati amongst other beautiful songs, dear Olamide, you unconsciously killed the album!

Yes, you unfortunately killed it by releasing too many materials not so long after the album dropped and you shifted our attention off the album. To make matters worse, some of these songs were not half as good as the songs on the album and they also were not wellpromoted, Confession, Tonto Dike, Baddest Nigga That ever liveth, e.t.c. Needless to say that some were also really good, cos some of us still have Turn Up and Durosoke topping our playlists.

Baddo, have you heard of the point of equilibrium? That’s the point when the law of diminishing return sets in. It happens to everything and everyone. In simple terms, it’s the point where you get to the peak, have nothing extra to offer and the drop starts. To some, the drop might not be deep while to some, they would never rise to that point again. Unfortunately, this happens a lot in the music industry. While we agree that you are HOT at this moment and the inspiration is much, brother, please do not wear yourself out. Ma le ara e ni ere.
Truth is when you saturate the market with too many materials, we get tired easily, we don’t pay full attention to them and the songs end up not getting as much love as they should. Keep recording, keep saving them in the cloud and don’t push too many songs within a short period. Let the fans yearn for more, let us savour the goodness of some of what you already have.

On a final note, I love the way your personality is gradually evolving ‘cos building a brand of yourself should be beyond your music. I foresee a near future where corporate brands that want to connect with the streets would come to you, simply because you are the link between the streets and the corporate world. A celebrated grass to grace story. The true voice of the streets.

Oremade, a Lagos-based marketing executive and entertainment enthusiast, can be reached via seunoremade@yahoo.com or on twitter “
@seunoremade



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155 total comments on this postSubmit yours
  1. Badoo of life I dey always Gbadun u

  2. Anytime that guy step on stage….mehn…e go talk anyfin take anythin outsyd ride on badole

  3. Much love bro… ??U????? r d lyrical mad man…drop it anytym ??U????? got it. ??U????? make our mouth move 4 songs. Blow it out bro. Kip spittn, badoo, je ? ?

    :D /

    ?

    /

    ?' ???. Ko Durosoke

  4. D fact dat u want 2b a super star, u wants 2 defeat others or wants 2 top d word doesn't mean u should kill urself by feedin fans wit mur tracks. Take a look at wande cole asa lagbaja p square, lets take wandecole foristance he's nt constituent in track lyk dat of olamide nd he's still rainy. Any wich way olamide is talented gifted buh u'v 2b calm

  5. gush…dis dude is spitting sense sake I think u gotta do something about that I can wash law od dimishing return happen on u am an economist and I know what that really means

  6. @seunoremade nice advice,baddo work on it.It's a good advice baddo don't kill urself by urself……….Team Fact………

  7. I agree with oremade's point of view but on second thought, what happens to lay-low artists like vector, kida kudz, skales etc who only release songs sparingly…Nigerians don't reckon with them…its simple, if you want to make it as an artist in Nigeria, then thrill your fans by releasing songs successively… after all, do most Nigerians listen to the lyrics?

  8. Dats exactly wat have bin telling my guys dats dis dude is talented but his fading his songs with his songs..@seunoremade thumbs up jare

  9. Dats exactly wat have bin telling my guys dats dis dude is talented but his fading his songs with his songs..@seunoremade thumbs up jare

  10. Badoo….I think d jerk is legit.but its just an advice.we'v got ur back. #teamYBNL#


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