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Who Is To Blame For The Death Of Hip-Hop In Nigeria, The Artistes Or The Fans?

Posted by Jim Donnett on February 1, 2017 in Editorial · 22 Comments


Who Is To Blame For The Death Of Hip-Hop In Nigeria, The Artistes Or The Fans?

The Nigerian music industry is growing to astronomical heights but one of it components, hip-hop, is on the flipflop motion. The industry is growing increasingly afropop monopolized as other music genres, but hip-hop particularly suffers near ostracism. There seems to be added volume to bang, bang popping sounds while hip-hop sounds are declining in audibility.

The caricature hip-hop music in circulation has met loud criticism from hip-hop critics but no one seems to be responding. Perhaps Nigerian rappers of today are trying to avoid playing the character of the story we all know too well. The story of the lyrical firebrand in Nigeria that hawked hip-hop on his head for years before taking a seat at the back, out of the frustration of poor patronage.

Since then, only few have made good attempts at filling the void left by Modo. Notable among them is Dagrin and MI Abaga who became hip-hop vanguards of their own era. Many other rappers came after and most of them struggled with the dynamics of the system, some took their foot off, others joined the pool on the afropop side.

The migrants then started the practice of rapping in pop style. They made what I like to call Rop Music, a blend of rap and pop music of course. This became widely known as commercial rap and the demand that was low in the Mode 9 era, skyrocketed in the rop era, championed by Olamide and Phyno.

The experimentation of rap with afropop music by Nigerian rappers is not the sin committed against hip-hop but the aped manner it is done. The music that became an industry trend, rop music, was presented to lack the cultural and organic elements of true hip-hop. Artistic depths and creativity became increasingly substituted for shallow rhyming in very insipid ways. This has led the few core hip-hop artistes and fans to mourn the death of hip-hop in Nigeria.

Considering the angle of thought of most Nigerian rappers, the commercialization of rap is solely to meet the picky taste of the industry. It therefore implies that Nigerian hip-hop is dying because not enough people love it. This suggests that Nigerian fans holds the power to breathe back life into hip-hop in the country.

Written by Ibironke Oluwatobi
@ibironketweets



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17 total comments on this postSubmit yours
  1. Blaming the fans would be very unfair. We have the likes of Nasty C from SA, Emtee from SA, Cassper, Ricky Rick and AKA all from SA doing pretty well in Nigeria, it says one thing. The fans still have ears for Hip hop but we can’t really point out one rapper in Nigeria that gives half as much as Nasty C or other SA rappers gives out. Clearly the rappers have gone to sleep, maybe just Yung6ix is still dishing out hip hop tracks and a few underground rappers like Blaqbonez, Lilpiro just to mention a few. Our rappers just need to wake up.

    • AKA and them are cool but we def have rappers in Naija who are on par (and even in my opinion, better) – like Vector, for example. Plus, of course MI. Those are just two off the top of my head, I’m sure if we sat down and really thought about it, we could name more.

      Overall, I think it comes down to naira and kobo. If people want hip hop (meaning, they will buy the music, pay concert tickets, book performances, etc), i trust artists to fill that demand. But if everyone wants what artists like Adekunle Gold, the Mavins and others are pushing out, that’s what we’ll get until people demand something different.

    • @jimmy and dj holocaust These guys are there, we are the ones who dont want to listen to them and alpreciate them. We have AQ, boogey, chyn, poe, lord v, bella, d-truce, luwy-C, among the few. I feel the blame is on the fans. If we dont listen to and or buy their “Rop songs” and tell them we want their real music what dwells in them, rap music will resurface. What i have noticed is,we dont believe our artistes are good enough in Rap music, RnB, rock, jazz, funk, country music. All we expect from them is afro pop music.
      If we make them realise we need good music from other genres, you’ll be amazed what these guys rapping to you on a wizkid type of beat will dish out.

  2. Hip pop is not African.hip pop belongs to the black american community.It shouldnt be a biggy in our society.we would never do it better like them.Afro beat is what we have.Africans started doing hip pop bcos we like to copy from abroad.we like to do what dey are doing,but the honest truth is once we get our rthym,audience, we switch to wat we are most comfortable in (afro-beat(pop) which is what we seeing now.so therefore, no one is to be blame for the death of hip pop.my advise to the african hip pop makers is to switch lane or combine their hard core hip pop wit afrobeat and make it sensational.

  3. Tooxclusive

  4. Man they got to wake up

  5. olamide and the whole crab shit ybnl nation is to be blamed, especially olamide

  6. @jimmy and dj holocaust These guys are there, we are the ones who dont want to listen to them and alpreciate them. We have AQ, boogey, chyn, poe, lord v, bella, d-truce, luwy-C, among the few. I feel the blame is on the fans. If we dont listen to and or buy their “Rop songs” and tell them we want their real music what dwells in them, rap music will resurface. What i have noticed is,we dont believe our artistes are good enough in Rap music, RnB, rock, jazz, funk, country music. All we expect from them is afro pop music.
    If we make them realise we need good music from other genres, you’ll be amazed what these guys rapping to you on a wizkid type of beat will dish out.

  7. The love for Hip hop died among the OGs. The ynger generation are growing up on Rop culture, thanks to Olamide and Phyno. Seems Nigerians just wanna dance and bop they heads…Noone wants to think again and just groove on a height cos Hip hop makes me Hypes me Up. I know this cos I rap…

  8. everyone is at fault on dis…….d government,d media,all d record labels in nigeria,d nigerian rappers,and d nigerian music listeners……EVERYBODY

  9. The artists, because they just give up when they see the kpangolo artist are gettin more attention

  10. Olamide kill hip hop music in Nigeria n YBNL buried it….

    • Yh I agree, imagine phyno blew up with Ghost mode, that same phyno sang Pino Pino, olamide blew up with eni duro nd still sang Abule sowo, even ycee sings. All I expected was for these rappers to stick to their rap game,revive the African(Nigerian) rap again, SA is just so ontop of their game.

  11. U guys are d reason hip hop is dead in Nigeria (media personnels) for not knowing how to classify artists and the genre the exhibit. Example 2face, timaya and wizkid are been classified as hip hop stars by nigeria media. Even kcee and tekno too are also hip hop a. If so then wat will u classify phyno, illbliss,mi and ice prince as????

  12. I’m really happy I stumbled upon this post…. Straight to the point – firstly, I’ll blame the fans. Nigerians are one of the major reasons why hip hop is nowhere to be found…we all want to dance, we all want to move body, we all want to rock head and waist hence not giving chance to a content-filled song…hip hop music as far as I’m concerned is real music…it talks about the happenings in a society, the errs and all, it always have a message but Nigerians are took busy listening to Pana and Bang Bang that we don’t care what our hip hop artistes dish out… We would listen to artistes say rubbish like “1 million times 2million is equals to what” and say “woooow omoh dis guy sabi sing” meanwhile there is a hip hop artiste somewhere racking his brain to come up with something educative and inspiring… We have lots of promising hip hop artistes but nobody wan give then face… Boogey, Blaqbonez, AQ, Pryse, Paybac amongst others are people who are gifted with the art but ask somebody on the street who blaqbonez is and dey’ll tell you dey dont know… The fans are killing hip hop music big time

  13. who said rap is dead
    if those at d top are on low key
    then us down here still got d vibe
    https://my.notjustok.com/track/180759/ryhme-bar-lanzi

  14. ‘Hiphop is dead”
    the statement has been misused and misunderstood. Hiphop like all cultures do not just suddenly die, they evolve. In fact I run a site dedicated strictly to Nigerian underground hiphop http://hiphophead.com.ng


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