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Don Jazzy: How To Make A Star In One Year

Posted by funke on July 9, 2015 in Editorial · 56 Comments


Don_Jazzy

One thing that still amazes me about Don Jazzy and his new recruits Korede Bello, Reekado Banks and AphroDija is their rise to stardom in such a short time given the situation of things in our music industry. Indeed, everything he touches turns to gold.

This is not an eulogy of an incredibly talented man and his team, nope… lets just say it’s more like a case study of how he was able to mold 3 relatively unknown young artistes into highly sought-after music acts in less than a blink of an eye. Yes, a blink of an eye equals 1 year in our Naija industry needless to say we’ve seen some rise and crash in even shorter time.

Shall we chalk it up to incredibly good PR, beta talent, great connections, charisma and awesome leadership?

I really don’t know, it could be all of the above plus a dash of good luck. What I do know is that Don Jazzy and his triplets have carved a niche for themselves and they are really hard to resist. When news of the trio’s addition to the long list of Globacom ambassadors broke out, it got me wondering, “what is the formula behind their success?” Perhaps we should take a look at the list of hit songs that have come from the three stars; Although Reekado Banks got into our purview with ‘Chop Am’,’Katapot’ was the real deal breaker, Dija from ‘Awww’ and Korede with ‘Godwin’. However before their singles, the Mavin’s group song ‘Dorobucci’ which became a national anthem is what I would say endeared these three artistes to us, topped by ‘Adaobi’ which featured just them and DonJazzy. ‘Looku Looku’, another Mavin all stars wasn’t bad either.These should cover beta talent right?

Now for good PR, when it comes to listing fan-friendly record labels, Mavin records can be found at the peak. The trio have a huge fan base, so much so that the fans have developed a brand for themselves; the Baelovers, Reekadicts and DijaNation and so far, there hasn’t been news of them getting into fights with their fans. Better yet, they give freebies (something we all like receiving),they i have remarkable rapport with ‘their’ public, plus we haven’t actually heard anything negative about these guys.Combine that with the connections the record label had garnered over time and I ask you, why won’t doors open?

What better way to package all these factors than awesome leadership skills as displayed by the ace producer cum artiste Don Jazzy (insert courtesy ;)….). When it comes to leadership skills, only a few equals him in the music industry, which goes without saying how many labels have come crashing today due to lack of the needful leadership skills, clash of egos, and lack of direction.

Not only is the music maestro passionate about his wards, he evidently doesn’t see himself as just their boss but a member of a team. And as far as Charisma is concerned, what more can I say- Everybody Loves Don Jazzy!

Here’s a quick question though, how is the record label managing with half of them signed as MTN ambassadors and the other half GLO? Are they like rivals now or what?





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53 total comments on this postSubmit yours
  1. I see mistakes In Grammer, Jim would have wrote it not who so ever did

    • my name is ND I like mavin record i will like you to future me in my album and also be my producer here is contact 08066109999 thanks.

  2. wow

  3. Tel yurself hw to gramm,dis is world nt a palace,,,,,,,,So no rivals its Success

  4. Somepeople won’t just shut up and read and learn, rather than find fault. Great one jawe. I learnt. Please keep more of this coming so we young aspiring record leaders can be learning.

  5. Graduates full this our naija wella @myfriends dat lives comments @Don Jazzy nice 1 many more.

  6. my believe is that,someday i will be with the mavin crew,realising all my well 103 pakage music under mavin record label.’I LOVE TO JOIN MAVIN CREW’My contact 08077991706.

  7. You people are too much

  8. Hi,im johnnyfix.i hv my demo “closer” on tunecore and yourlisten.p/s check me out to c if i can join marvins record.thanx

  9. Hi,im johnnyfix.i hv my demo “closer” on tunecore and yourlisten.p/s check me out to c if i can join marvins record.thanx

  10. My name is facolex nizzy i realy like mavins and i wish to join u am a rapper my number 08186649082

  11. All prayers is to join dis team coz amazes me.this is my contact plz boss 08061533199

  12. All I prayers is hw 2 join dis greate coz dey gives me anytym 08061533199 plz boss help me

  13. The best thing is to learn and develop your own successful team..Start with what you have and where you are..

  14. the don i wish to join am a dancer i heard korede bello was a dancer too 0807549829

  15. big boss. my name is kingsley. bcurz of hw i luv marvin record my friends calld me jazzy.i luv to be in marvin record.dis my no.08103167978.thanks and GOD bless u.

  16. Hi dear don, i am Angel, i have written many songs and i will like to join your crew. I can sing very well and this is my number 07033251538

  17. Hello Boss, I’m A Fan Of MAVIN Records.I’ve Written Songs But I Don’t Have A Manager.Please Would You Be My Manager? This Is My Contact: 6723093870. Thanks.

  18. Hello boss am Ned Solomon a up coming artiste I sing and rap I have my demos with me and I believe u will love it am a fan of mavins crew and I wish to b a part of u contact me with dis number 08166160872

  19. Helo boss am Ned Solomon a up coming artists I rap and sing and I really wish to join ur crew pls contact me 08166160872

  20. Don baba d boss

  21. Superb! DonJazzy

  22. GOD BLESS DON JAZZY ND IS MEMBER
    REEKADO BABA O,
    KOREDE BABA O,
    DIJA IYA O,
    TIWA IYA IBE,IYA GBOGBO
    U WON’T DIE DOING YUR TIME
    AMEEEEEEEEEEEEN O

    • GOD BLESS DON JAZZY ND IS MEMBER
      REEKADO BABA O,
      KOREDE BABA O,
      DIJA IYA O,
      TIWA IYA IBE,IYA GBOGBO
      U WON’T DIE DOING YUR TIME
      AMEEEEEEEEEEEEN O
      MAVINS RECORD KO NI RUNDOWN O

  23. D wise man made use of his time n he got. Results. I love u don jazzy.

  24. Everybody wanna join Mavin. Everybody wanna be successful.They are good no doubt and I will like to work with the don baba himself #DoroBoss# But I no get dat much money,to get to your studio. I have heard of how you have been helping people from the street.Baba u go like my quality. My email is ;williamsblithewilliams@gmail.com

  25. am Nana am an artist I sing and I dance as well I always kip d zeal up and also thinking of how to be star am a fans also but wat makes my groove ON was janmatata am crazy about DAT song boss if dere is any help u can render dat will be a DREAM COME TRUE 07062289722 tanxs

  26. I’m upcoming artist, I wish 2 be ur boy but i don’t have de opportunity dis is my contact 09034845964, 08176251100 tankz boss, bless

  27. bozz I am a good singer and comeder like u. but I don t have money to do my songs if u can help me out, I promis I will know disapoit u. call 07068821577 thats my number.

  28. woa….I will like to join d moving train,,try me and see d good in me.07066522525

  29. Pls we have tentrack(10) and we are looking for sponssor thanks

  30. We get about thousand of song pls help us don baba na beg we beg.

  31. Our numba is 09024995429

  32. Hi Mr,
    I am Cyril and I come from cameroon. I have some demos I would have u listen to, but I don’t have ur email, or should I say I am not sure if the one I found is really yours, less I send my songs to criminals. so pls I need ur direction. here is my email: malafast2013@gmail .com
    thanks

  33. God have a purpose of every tin dat he is doing i no dat my dream must come to pass, i no dat i will b in mavins record one day some day Ameeeeeeen.God bless d boss don jazzy.08135839517

  34. you are da best.

  35. My name is j.t madewell I come from Ghana I want God to help me join marvin. I want to grow old and die in marvin and this is my number 0201515470. I need you. Boss thank you. Please call me. I wish u long life.

  36. Don baba my name is chizi west i love mavins becus de don is like me the music lords we dont lak music becus we creat music if u ar lookin for qorlity music lords u can tex me don baba my nomber is 09026265606 my facbook name is chizi west god bless u like u sed to olamide durin d aword winin

  37. my name is olamide i wud like 2 join mavin

  38. Hey am Nansat I will like to meet Tiwa Savage my contact 07035635168

  39. That Is Perfectly O.K .Still On My Way To Mavin@urska T

  40. hello boss iam Cletus but MY fans call me donclef, Iam a music writer, a musician It will be a great joy for me to sign in Marvin record sir here Is my number 07014381410-08189699987

  41. hello i don hav much to say.my stage name is youn swizzy am a hip hop singer and also a songwriter.09028402245

  42. hello i don hav much to say sir.my stage name is youn swizzy am a hip hop singer and also a songwriter.09028402245

  43. wow I love the mavins you guys are like freaking hot. i wish you guys goodluck on your ongoing music’s by artiste’s are don jazzy. tiwa savage and korede bello I lovvvvvvvvve you guys so much.

  44. I will like 2 be ur fan i love don jazzy and bellofas

  45. Thanks DON Baba j for Job weldone, am a clown rapper i have many demos now i will like to be your boy give me a trial and You wouldn’t regret it boss.. Sure You will be proud of me… 08031183501 07081789401

  46. I want to be part of u pls oga Don jazy my number is 08161749346

  47. I luv ur songs, Don i luv u nd ur crew, am a female,nd a gud singer bt nt yet ready to join u guys cause am still in school.I luv u all,Korede bello dis number is for u.08171362997,mungo park.

  48. I luv ur songs, Don i luv u nd ur crew, am a female,nd a gud singer bt nt yet ready to join u guys cause am still in school.I luv u all,Korede bello dis number is for u.08171362997,mungo park.Bye

  49. My name is peter and stage name is petglo, I have my songs released at chixon nexus industry already, need a father like you (Mr Don) sir to work with and I promise I will also make progress to the industry, pls call my on: 07061853109. From Ikorodu lagos

  50. we al gat a great talents, jst need a helper but I believe one day”wat will be, will be. 07064524700

  51. Good day sir
    My name muhammad haruna bala Dan gwamna and I have intrest in music but I fine it deficult I was I secondary school students and my mom best I signing in hausa and fulani please can’t you help me I am In adamawa state. Thanks you sir my contact is 08142953990

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