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Guinness Africa Special: Inspiring Youth Creativity

Posted by Jim Donnett on June 1, 2016 in Sponsored Content · 0 Comments

Over the weekend, the first ever graffiti exhibition in Nigeria held in Lagos. The exhibition titled The 7th Element featured prominent graffiti artist, Osa7. Guests were treated to over 30 art pieces and 5 installations, and even a live painting of legend, Fela Anikulapo-Kuti. The event was sponsored by Guinness Africa Special.

Guinness Africa Special is a colourful, vibrant, youthful brand and has been developed in collaboration with young talented Africans to create a brand made by us for us. Osa7, an incredible talented and passionate Festac-born artist, worked with Guinness on the advertising and events for Africa Special and so it was a natural collaboration. There was a specific Africa Special installation at the event which included a map of Africa made of the crown corks and a series of images that showed the making of Africa Special through the eyes of Osa7. It was unforgettable.

The exhibition was preceded by an online competition “Design Your Own ‘Africa Special’ Harp” run by Guinness with over 50 entries. The entry by Ololade Oladiran won the competition, winning customized sneakers specially designed by Osa7. Guinness believes in supporting and celebrating young, talented Nigerians who are exploring other pathways to achieve their goals. As the first graffiti exhibition in Nigeria, 7th Element was a natural fit with Guinness.

New Guinness Africa Special is made with natural African extracts for a totally new taste experience that is full of lightness and flavor, and at only N200.

Not for sale to persons below 18 years of age.

Winning Harp design IMG_4387 IMG_4429 IMG_4415 Lead Photo TAM_2243 TAM_2250 TAM_2338IMG_4389 TAM_2357 TAM_2452 TAM_2484 TAM_2499 TAM_2512 TAM_2537 TAM_2402


I have magic in my hands and I'm excited to be sharin' it with the world. Be jimancipated!
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