Tooxclusive | Download Nigerian Songs & Videos

7 Biggest Lies Of The Nigerian Music Industry

Posted by Temitope Delano on July 20, 2016 in Editorial · 38 Comments


Truth-Is-Full-Of-Lies

 

More than 60 percent of us, have at least one person, who have on countless occasions declared their undying and laughable love for the music business. Some go further, confessing that they have always had this in-explainable need to hold a mic and sing to thousands.

The modern day music business in Nigeria, is no joke, absolutely no doubt about it. Since its birth, it has either intentionally or unintentionally, created the notion that some myths, that has for years been guiding the lives and sounds of a few upcoming acts, are the truths.

Today, we will be discussing 6 blatant lies told about the Nigerian music industry.

 

Gospel Music Does Not Sell

I, have heard a thousand and one times that gospel music does not sell, but, before I address this ridiculously blatant lie, let me first explain what gospel music is. Gospel music, is a genre under inspirational music which simply means ‘Good news.’

Absolutely no one is saying gospel music has to  feel like you are at a CAC, Celestial, Redeemed or Catholic convention, I get it. For some people, such form of music might be boring, but be rest assured that gospel music can as well be unleashed on the consumers in any genre. It could be in rap, pop, funk, trap, afrobeat…any genre the spirit might be needing the message passed along.

There is a reason why the likes of Mike Abdul of Midnight Crew, Sinach,  Lara George, Frank Edwards, keep standing out and making a name/money for themselves, and a reason some secular artistes end up going the gospel music route sometimes, its simple, there is a market for gospel music in Nigeria, it now depends on how you want to drive your music/message home.

 

Your songs must be ‘Kpangolo’ music

Am sure from the name itself, you can already depict that such music is basically noise. ‘Kanpogolo’ music, [so to speak], has gained ground even more than intellectual music, in the Nigerian music industry. My definition of this kind of music; ‘lazy lyrics voiced on an equally devastating poo of a beat.’

There are a few examples of Nigerian artistes, who allowed the noisy lies in the industry get in the way of their initial brilliant plan for the music business, leaving their most loved genre to venture into Kpangolo music, at the end you see them running back to their first love.

Stay true to your sound, need be, spice up the beat to suit your taste but, you needn’t entirely go off track, who does that ‘epp’ at the end of the day? The consumers, who see red after wasting their data to download the joke you call music, or the artiste who lost money to an equally hungry producer.

There is a reason why the likes of Asa, Dare Art Alade, Timi Dakolo, Waje, Mode 9, Jesse Jagz, are still relevant till date.

 

You Don’t Have To Market Your Song Because Its Good

Lies. Just like the old days when good music wallowed in bitter and deep obscurity due to the lack of substantial backings needed to attain the popularity level, so will your music be forgotten should you rely on this fact.

You want your sound to remain atop charts and celebrated, yes? You need financial backings to push it to the consumers as many times and far as you can. Money does come in handy in the music business. percent of the country’s biggest songs, [Even if it does fade away with time] attained that level due to the massive marketing it received.

You Must Feature A Know Artiste For Your Song To Sell/Be A Hit




ahahahhahahahahahahahahahhahahahahahhahaaha, I could continue for ever, need I say much though. Let’s get serious now, ladies and gentle men of the music industry, this is like the biggest lie, I have ever heard.

I doubt this needs to be expatiate…but again, D’banj, Kiss Daniel, M.I.

 

Can’t Afford To Feature An Established Artiste, Diss One




Okay, so guys,  please let this sink, releasing a song with the sole aim of dissing a known artistes because you think doing that will make it a hit, is the deadliest thing you can do to your career. Yes, a few might get away with it, making a name for themselves [Majorly because the song itself is good], some even create a little buzz at the beginning, then think its okay to diss an A-lister to go further but end up destroying their career. For those planning on going by this industry lie, do yourself a favor, steer clear, or you might just ‘Skibied’ yourself.

 

Your Producer Must Be The Hottest/ One Of The Most Talked About Before Your Music Can Be A Hit/Sell

This actually gets me every time I hear and have to listen to others talk about it. So you are just starting out, and you happen to be highly talented, but in that talented mind of yours, you feel its best to shenk the underground producers, who are amazing at their jobs, and go for the known names, you might have lost that mojo.

Some years back, I was opportuned to be in the midst of some known artistes in the Festac area of Lagos, who kept saying for your track to be a hit, it must be a particular producer that must produce the beat, lie child! Lies!!!!!

I agree there are some big names in this field who are highly talented and just know what to do on a beat but I doubt whatever track they produced was a hit because they made the beat.

Lets take for instance, the Legend himself, OJB. Am sure we all will agree that he is a legend. [Rest on Jigga} Now, back then, you wanted a talked about track? OJB, MUST be a part of the production process.  He was not only into producing, he nurtured and directed both the upcoming and established acts. Jigga, was way too experienced in the game to just produce a beat and let the artiste go.

There are a few producers out there, who are yet to be household names but at the same are wizards when it comes to beat production.

 

You Must Be Signed To A Major Record Label

In as much as I believe every upcoming artistes should be under a label, should the opportunity present itself,  this does not mean that there are some acts who can not make it without having a huge record deal.

There are a few notable acts in Nigeria who gained popularity without having any form of support from big record labels, an artists like Poe, is an example.

Don Jazzy, Wizkid, Davido, and the likes will notice/sign me if I keep tagging, famzing and pestering them on social media child, don’t bother yourself…put your songs out there, if it is good, one knuckle head like myself might see, share and things could just pick up from there, you never know. I mean Mayorkun was discovered on Instagram right?

So there we have it guys, have more lies that have for long been perceived as the truth, drop a comment let’s discuss.

 

Written by: Tope Delano

@Tope_Delano


ABOUT AUTHOR
Tope Delano, is a creative content writer/editor at tooxclusive.com. She is a graduate of English and Literary studies who enjoys writing and listening to music. When she is not writing or listening to music, you will definitely find her reading or watching a romantic comedy movie
Submit your comment

Please enter your name

Please enter a valid email address

Please enter your message

35 total comments on this postSubmit yours
  1. You no get work

    • I am amazed at just how stupidly ignorant you can be. This type of post pops up on this page, and you decide its best to advertise your foolishness to the world in this way by commenting such…I wonder how people who know you tolerate your enormous foolishness day in day out. Go back to school dear anonymous, at least get the basic eductaion that will teach you how to process brilliance and ways on expressing them.

      • Na fool him be naa. Just ignore him

    • Wonderful article Tope Delano…especially love the gospel music misconception…nicely said. And yes…why do you even try tope….lol

    • Dear anonymous, u must be so stupid for passing out that kind of comment….
      Nice writeup, thumbz up bro, thanks for giving all upcoming artists hope

  2. Nice piece. Quite brilliant. Maybe the blindfold on some people’s faces will now be removed

  3. Very on point bro… Nice talk…
    Ff @gabzyjay

  4. We reason alike. Thanks for giving me so much hope through this amazing write-up.

  5. A writeup every aspiring act should look unto….nice one

  6. Nice one Tope, you keep maintaining your spot in my heart. But we need consistency na bros, lol. Better still let’s the days you will be dropping your articles. Again, nice one and thank u

  7. True talk….Make logical sense.

    This kpangolo music we hear everyday really makes me sick. Many artistes hope they can BLOW by singing songs that make no sense and always has to do with “Backsides”. I mean its really annoying.

    The part about Gospel music not selling….I must admit I once believed that crap till my friend who designs Frank Edwards music graphics including his just released album told me how this guy dey ball. And i was like “WHAT?”

    Be yourself and the right market will appreciate your music.

    Thumbs up Tope Delano for this article.

    • den dont listen keep your foreign mentality to ur self

  8. Come Xavia Give Me Ur Number Nah Make We Reason I Get Business Deal Wey I Wan Discuss With You, Here Is My Number 07066968418

  9. Thanks its a taughtful One..Tope its Dope

  10. Lol! GOSPEL MUSIC DOES NOT SELL!!! Don’t ever think of fooling yourself. If you want music as a source of income then forget gospel.. Or just be adding one or two Godly tracks on your album.

  11. This post is shit bcos now in Nigeria artiste like omawumi,dare,asa etc are all forgotten bcos their type of music dosent sell anymore it now new skul time

    • I’m sorry nigga “NO APOLOGIES” I’ll just have to say “FUCK YOU AND YOUR LIMITED MIND”

  12. @Nedu…I’ll take u first. Youa re actually the mistake of a being who should be the first fool in this comment section before your other brothers d last and first anonymous. Have you ever heard of frank Edwards, Tim Godfeery, to mentiona. Few…do your findings then come on back here, lunatic. To you d last anonymous saying omawumi and co are forgotten….dude or girl, must you be so foolish to the extent that you blurt out such fucked up talk. All the littles one with songs now, come bak in 5months and tell me if the song theyr eleased this month still sounds good in your ears. Again, do ur reaserch. To the first fool, that had no words to communicate ur feelings, like Lakers told you, go get some education, it doesn’t have to be up to university level, just get something ist, or better still find a mental home that houses brilliant bt fucked up minds that can school u in a way u might be able to understand.

  13. Funny how a few people are aware of this Industry and Crazy Crap….Funny enough these blown up artistes that stay Original know every true process….

    You got it TOPE…

  14. Bruh who that post go help

    *sips bobo*

  15. Nice post, but stop attackin all d post on dis topic, shows how weak u are, I can attack dis as well, u cld stay anon or go frm glint to mint,it wldnt b new

  16. Thanks 4 dis post man dem all na true! Fill dat bro!! Laker&nedu soo foolish oya wait 4 person 2 com find u! Hahahaha!

  17. I love it.. U guys get me suprise oh,They are trying to give u more energy to believe in urself that without popular musicians u can still make it.. Owner just dey here dey talk about the post,that his rubbish.. U guys are even the rubbish ones,Love this post to tha core..

  18. To be a successful musicians or an artist rather talents takes barely 50percent out of 100you have to know how to create a fan base you have a theme you need to stand out the kpankolo music you are talking no one forced nigerians to like is the way the music was put out there the way the sound was created that made nigerians love afro pop artist like mode 9 jesse jagz asa……… they have the talent I agree but they lack the other parts to make it really successful in the music industry

  19. 1stly, @tope i like the you know good music. 2ndly nice post. 3rdly, Nigerians una too they curse. Opinion are allowed

  20. junny

  21. Truetalk.love dat!dats just da supa cool facts!!

  22. I love this

  23. @fokusboi

  24. true talk…but mayorkun must have tagged davido on ig bfor he saw him

  25. true talk….. but mayorkun must have tagged davido bfor he saw him

  26. true talk….. but mayorkun must have tagged davido bfor he saw him

  27. All things are in God’s hand,its true dt wen u no waka find someone to hide wit,it may possible for u nt to blow buh be optimistic that u cn still make it on your own position,according to abraham lincoln wic says dat u can do wat any man can do only you can do it better,my there is no limit to wat you can achieve,just keep praying bro

3 total pingbacks on this post

tooXclusive © 2016 All Rights Reserved