Life Lager recently rewarded budding highlife artist, Charles Chijioke with 5 million Naira for winning its flagship music talent hunt, Hi-Life Fest. As an upcoming artist, it’s going to be interesting to see how he invests the money. If we were in his shoes though, here are five smart things to do with 5 million Naira (if you are an upcoming artist).
- Get A Talent and Business Manager
It’s easy to think you have hit the jackpot when you win 5 million Naira, however, it’s just the beginning. One of the first things to do with such money is investing in an experienced head who will manage your talents. All great entertainers understand that they are a brand, and having people to manage your brand will do you a world of good.
- Get A Voice Coach
Alongside investing in your brand, it’s imperative that you get a voice coach, particularly if you are a singer. As an artist, your voice is your most important tool and you must spare no expense in getting the best out of it.
- Invest In A Studio
One of the ways of getting better at music is by constant practice, and it’s going to be impossible to practice regularly without a (really good) studio. With 5 million Naira you have more than enough money to invest in a small home studio, complete with some top-notch equipments.
- Make A Video
Sadly, our music industry is heavily driven by visuals, and if you really want to make a quick impression, it may be wise to shoot a video. Keep it within a reasonable budget though, and try to go for a concept video. Remember, the best videos aren’t always the flashiest.
- Invest In A Cause
This is something most entertainers take for granted, particularly in this part of the world, but it’s a sure-fire way to get media attention and build your brand affinity. Also, it’s a noble thing to do. You don’t have to do anything big, it could be as simple as giving to a charity or visiting an orphanage. It’s important you stay in touch with your community, and your fans. That’s how you build a lasting legacy.
So there you have it, 5 smart things to do if you were Chijioke Charles, winner of Hi-Life Fest 2019. The competition returns next year and it just may be your turn to walk home with some sweet millions.