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9ice Speaks On Why He Never Signed Any Artiste To His Record Label

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Popular singer,9ice has revealed why he never signed any artiste to his ‘Ancestor’ record label.

House of Ancestors (formerly Alapomeji Ancestral Records, Alapomeji Records)was founded in 2008 by the singer after he left Edge Records. In 2013, it was reported that Alapomeji Records artistes which included the likes of Seriki Omo-Owo, Kayefi and Wise had left the label due to lack of support.

In a recent interview, the singer revealed that he made that decision not to no longer sign artistes because of record label issues. He added that he would rather use his platform t0 engage talented singers, promote their brands in projects, and let them leave on their call.

In his words “When veterans take up new artistes, there’s always issues like arguments which cause the artiste to leave, willingly or unwillingly. That’s the reason why I never officially signed any artist,” 9ice said.What I did with them was, ‘I have a label, come under this platform. If you have a song that I feel is good enough, I ‘ll support you, we’ll shoot the video and get it promoted.’ I mean, do your thing!

“When you feel you’re ripe enough to stand alone, I let you go. Signing artistes take a lot. They can claim their own right saying, ‘I’ve been under this label for long and they ‘re doing nothing for me.But, in the end, both parties have their wrongs. The record label will tell you something like, ‘We’ve invested N40 million and haven’t even gotten back N30 million and he said he wants to go.’

“And the artsiete would defend himself saying ‘You invested 40 million but we signed two years. Whether you make your N40 million or not, it’s my time to go.’ So, both parties have their rights.So, to avoid these issues, I think it’s better one gets investors and record companies on a larger scale, that can invest money and spread it in the long term, so it won’t be just from the music scales.

Maybe also merchandise and all that but, if you don’t have enough funds, you can’t do all these. If you’re not making money from the record sales, you can tap into merchandise and other areas.


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AUTHOR

Olaosebikan Olabimpe is a News Writer and Content Creator at Tooxclusive. Her idea of a great day is to be indoors snuggled up with a book and good music. She is also a passionate lover of rap.
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