Davido`s 4th studio album ”˜Timeless` was released on Friday, March, 31, 2023. The highly anticipated album features 17 tracks crafted to satisfy the fans` hunger for new music.
To celebrate the release of the album, Spotify held a Pop up party with art installations that chronicled Davido’s career and contextualised the new album while also giving fans the opportunity to express their love. With music policy decided by a bunch of talented DJs, the fans danced along to their favourite songs off Timeless.
While Davido was away in the US on promotion duties, he sent a video message to fans thanking them for their support and for the amazing reception that Timeless received upon its release.
The album marked the start of a new era for the long-time Afrobeats star, and the pop-up also featured a merch collaboration with Nigeria`s urban streetwear brand Severe Nature, which featured specially designed Timeless merchandise such as tees and hats.
The event was attended by the Nigerian music industry, including music executives.
Supported by a stellar team of producers, writers and guest features and two new signings to his label in singer Morravey and logos Olori; ”˜Timeless` is a celebration of new beginnings and the strength of community. In the accompanying Twitter post, Davido writes, “I sat & stared over the ocean not so long ago wondering if I would ever make it here again after all I have been through”¦ but thanks to your love and support we made it!”
Fans and artists alike have welcomed the new release, with many praising Davido’s ability to find coherence within a record that features diverse collaborators.
Spotify launched the ”˜Timeless Afro playlist`, a collection of David`s favourite African classics, curated by the artist himself, alongside a trailer of the album’s tracklist.
The streaming platform also promoted the album by displaying a billboard promoting it in New York’s Times Square, one of the world’s most iconic public spaces.
Spotify data reveals that one of Africa`s biggest exports is Davido. While he`s undoubtedly popular at home, Davido`s music is most popular in the United States, where he has the highest number of plays outside of Africa. Top 5 countries where Davido is streamed include the US, UK, Nigeria, CAN, and FRANCE.
