Ariana Grande has a new manager in Brandon Creed. The superstar has signed with his newly-launched Good World Management firm, sources tell Billboard.
Grande made major headlines in August when she split with longtime manager Scooter Braun‘s SB Projects. Grande had been with the company since 2013, the year she released her breakthrough debut album, Yours Truly.
“ likes that understands her on a different level and between acting and music, she has a lot coming up and is excited to have found a new support system to help her execute her plans,” says a source close to the situation.
“She wants the focus to be her art and he puts her artistry and vision before anything else,” adds another source. “He is the perfect person to help her execute her visions for this next chapter of her life and career.”
Creed — a longtime manager whose previous clients have included Bruno Mars and Lizzo — announced the launch of Good World Management in July, bringing his clients Mark Ronson, Troye Sivan and Charli XCX along with him.
Grande marks his third major signing since then. (Previously, in 2017, Creed merged his own The Creed Company with Irving and Jeffrey Azoff‘s firm to form Full Stop Management.)