Being a people-centric brand with a keen eye for young talents, Infinix has most of its activities tailored towards discovering budding talents. Over the years, the brand has given young talents a platform to amplify their voices and monetary support to take their craft to the next level.
The Storm X Initiative from Infinix is focused on the entertainment sector and aimed at young musical talents. The challenge that came with Infinix Hot10 was to discover creativity and originality from musical talents, and a lucky star girl got the spotlight. In the first edition of Storm X, the Hot 10 Star Winner, TwistBerry Labarbian @Twistberryofficial, had the opportunity to record a song, ‘The Code’, with the sensational music artist, Davido. The grand prize for the competition covered free production with a fantastic producer and a song with Davido.
Her song was received positively by fans and gained a lot of traction with MTV Base, Beat FM, City FM, and Sound City FM features. It racked up thousands of views by fans on Twitter, Instagram, Facebook and Youtube. Big-time celebrities like Timini Egbuson and Osas Ighodaro took to their Instagram pages to repost her song. She also gained thousands of new followers on social media who were vibing to her song and pledging to support her music.
TwistBerry with Ehiz on MTVBase
Twist Berry on Beat FM
The song was later used to promote the Infinix Hot10T challenge on social media, equally designed to discover young musical talents. She presented cheques to the other winners of the Infinix Empowerment series and has gained much publicity since her big win.
This initiative by Infinix has brought her to the limelight and exposed her to a broader audience. It has done a great deal in boosting her confidence and attracted more producers willing to work with her.
Twist Berry Presenting 200,000 naira cash prize to winners of Vibe with Infinix Hot 10T Challenge
The second edition of StormX presents another opportunity for musical talents to get their craft to a bigger platform. If you can play any musical instrument or you’re a DJ, it’s time to power your fun with Infinix Hot10i and stand a chance to win big. The campaign is seeking 6 music talents to reward with ? 500,000 each.
Make a 30 secs or 1 min video of you showcasing your skill to any of Davido’s songs.
Post this on Facebook or Instagram with the hashtags- #InfinixStormX #PowerYourFunWithInfinxiHot10 for a chance to be one of the weekly shortlisted candidates.
All entrants MUST be following Infinix Nigeria on social media to validate their entry.
Visit Infinix on Facebook and Instagram at @Infinixnigeria for more offers like this one. You can also join their community of young and vibrant fans on XClub via the app on your Infinix device or click on this link to download the app.