It would be safe to say that Snoop Dogg tricked many of His fans to what could be crowned the best ad campaign of the year.
The American rapper sent social media users into a frenzy when he announced:
“After much consideration & conversation with my family, I’ve decided to give up smoke,”
But as it turns out, his weed was never actually on the chopping block – his backyard fire pit was.
“I know what you thinking, Snoop, smoke is kind of your whole thing.’ But I’m done with it. Done with the coughing and my clothes smelling all sticky icky,”
Snoop Dogg shared in a new announcement video on Monday.
“I’m going smokeless – Solo Stove fixed fire,” he says in the clip. “They take out the smoke. Clever.” For the last 10 seconds of the promo trailer, the rapper roasts marshmallows over one of the smokeless fire pits and just chuckles to himself. He got everyone good – telling his followers to respect his privacy during this trying and difficult time – This indeed might go down as the best Advertising and Social media prank of 2023.
Watch the Solo Stove Ad here:
Get you a Snoop Stove. Matter of fact, get you two at https://t.co/10eEU5wvy2 ???????????????? @solostove #ad pic.twitter.com/pzjGG00WVN
– Snoop Dogg (@SnoopDogg) November 21, 2023