Manufacturer, Anheuser-Busch announced the end of the brand after less than a year in stores.
According to TMZ, the beverage company has decided to discontinue the adult beverage. In an announcement made on Friday, the company said, After careful evaluation, we have decided to stop all production and brand development of CACTI Agave Spiked Seltzer. We believe brand fans will understand and respect this decision.
The partnership with Travis and Anheuser-Busch was termed a productive one. Back in April 2021, Rolling Stone reported that CACTI representatives announced that the fruity spiked beverage broke several records and sold more in its first week than any other variety pack in Anheuser-Busch`s history. Reports also state that the drink sold out in many stores in a day.
It is vague if the decision to cut ties stems from the tragedies that occurred at the AstroWorld Festival in Houston last month. Nonetheless, a source told TMZ both parties agreed to end on November 30th, saying, This is not a cancelation or creasing of an ongoing agreement.
Travis hasn`t made any comments about the new development. This also comes following his interview with Charlamagne Tha God.
