Apple Launches MacBook Air ‘M5’ With a Fela Kuti Classic, Let’s Start
Apple Inc. has introduced the new MacBook Air ‘M5’ — and the rollout comes with a powerful cultural touch. The campaign features the iconic “Let’s Start” by legendary Afrobeat pioneer Fela Kuti, blending cutting-edge tech with timeless musical influence.
Known for pushing innovation, Apple’s choice of soundtrack adds a layer of boldness and legacy to the launch. Fela Kuti’s energetic instrumentation and commanding presence bring rhythm and identity to the unveiling, creating a striking contrast between modern silicon performance and classic Afrobeat rebellion.
The pairing feels intentional — the MacBook Air representing speed, evolution, and forward-thinking design, while Let’s Start injects raw creativity and cultural depth. It’s a reminder of how music and technology continue to intersect on a global stage.
Powerful and durable…yet thin and light.
The new MacBook Air with M5 just got even better with exceptional performance and AI capabilities. pic.twitter.com/Dm4SyIIDlk
— Greg Joswiak (@gregjoz) March 3, 2026
With this launch, Apple not only showcases its latest hardware but also nods to African musical heritage, proving once again that culture drives conversation as much as innovation does.
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