Asake on Money: ‘I Don’t Want to Take Away From the Feeling’
Asake has shared a glimpse into his mindset ahead of his upcoming album Money, but he’s keeping the full story tightly sealed. Speaking with ESSENCE, he explained why he prefers to let the music speak for itself:
“I think telling you about the project is like taking away from what I want you to feel. So, I’d rather just let you wait for the album to come, so you can listen to it, and then you tell me how you feel.”
It’s a classic Asake approach — mysterious, intentional, and rooted in emotional experience. Rather than revealing concepts, features, or direction, he’s choosing to preserve the feeling of discovery for listeners. With his track record of delivering cohesive, immersive projects, expectations are already high, but Asake wants fans to come into Money with open ears and no preconceived narratives.
The message is clear: the album isn’t just something to be explained — it’s something to be felt.
