Bella Shmurda, an Afrobeats artist, is considering ditching his “unique” voice to experiment with a new sound. In a recent interview with Just Vibes, Shmurda stated that he wants to try with a sound that will appeal to a new audience.
The ‘Cash App’ hitmaker stated, I know I have a unique voice but I don’t want to be using it anymore. I want to try a new sound.”
Shmurda’s music has been similar since he rose to prominence in 2020 with his viral smash song ‘Vision 2020.’ Many Nigerian artists changed their sounds over time in order to appeal to new audiences, particularly foreigners. The tendency has received a great deal of criticism.
Wizkid led the trend with his 2017 Caribbean-themed EP, ‘Sounds From The Other Side.’ Davido also attempted a sound change in his 2018 EP ‘Son Of Mercy’ but reverted to authentic afrobeats after the project “failed,” according to him. Recently, Rema, Fireboy DML, and Ayra Starr have changed their sounds to appeal to global audiences.
