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Why Should I Buy A Nigerian Album For $9.99? Let’s Discuss

Posted by Jim Donnett on May 27, 2015 in Editorial, Social Views · 29 Comments


Albums

Gone are those days when we waited on the traditional means of radio and TV media to be our major sources for dispensing (new) music. Since the event of the internet and honing pretty much everything else under it’s digital space, music distribution has risen to the reigns of a whole new and entirely different level.

With platforms like music blogs, music apps and software packages iTunes, Spinlet, Amazon et al, a variety of networking access has been created to reaching a wide area of consumers. Although piracy has become the biggest and yet-to-be-tackled challenge of music marketing, it appears to be the more preferred means of delivering the music, fast and efficiently. For a third world country like ours where we’re yet to fully grasp not to talk of embracing technological wonder, it divides the consumer market and makes it hard to generate the due revenue from digital sales.

Of late, artistes and their management have decried a constant issue with bloggers that they have been plagued with since their emergence on the industry’s scene. Blogs generally are the trusted source when it comes to hosting of songs online with links to copping a download for free. Emerging artistes even subscribe to same with the yardstick being to register their presence and ultimately build levels of prominence via products that are released online to the visiting community. There’s a periodical high influx of materials that end up on various online platforms, returning with millions worth of download in music material. Even though the sense of a monetary value that can be derived is non-negligible, should this modus operandi be monetized?

Coming home, data package services are offered at a pay-through-your-nose cost. So is noteworthy to keep being exploited by reason of our musical choices? Let’s talk albums for a bit. I was recently at a function where key industry players frowned at the typical nature of how a blogger business operates. Illegal downloads turned out to be the catch phrase that kept flying front, left and center ! Well, they may be right but as adjudged by some of my counterparts, not that they cared about the rights or channels of procurement, all they kept hitting on was the incured cost. “Is it because it is free? How then is it free? Don’t I have to buy subscription on my device in order to access these offers online?” A lot of these and more were the thoughts they shared. Another thing I noticed (you must have too) is that these albums put out on digital distribution platforms and costing as much as N2000 thereabout on some, are offered on a homebased platform at a slashed discount well below 10%. It goes for N125. Now, with this knowledge will my first point of call be the place where it goes for $9.99? Obviously NOT! I’m Nigerian du-uh.

While I remain clueless as to what factors this thing depends on, I must point out that individual thoughts and then location are somehow involved. Those who are digitally minded would prefer to access materials via that medium. But for the orthodox practitioners, Alaba would always suffice where they can cop hard copies at N100 per piece and still enjoy what Mr X got at an extra data cost to access the internet and $9.99 to own a soft copy. This recent growing concern presents itself to me like a farce because before the sense of monetizing the music is brought to forbearance, we should ask ourselves if such extravagance in purchasing cost is totally worth the nature of the music we’re selling? It is in my opinion that whatever decision should be based on the consumer market. How many of us really fancy paying $9.99 for an album? How many of us even care much to buy digital albums let alone for $9.99? Even if I can afford it, what about the majority of the market whose prowess do not lie in evolving new media trends? How do I expect Iya Arugbo to own a copy of Baba Hafusa? Do I expect her to buy at $9.99 when she can get it N100?

You can see that the industry hasn’t thought this thing through. And until they do, piracy will continue to thrive unless their emphasis shifts from monetizing the music first. I’m tempted to delve into other surrounding issues that are a culmination of several anomalies starting with our economy and the ruling administration, value of our naira, our music orientation and all that shandalooloo but I’d rather not.

Written by Jim Donnett
@jimancipation

The thoughts expressed in this article are solely the author’s. They are not in any way connected with, or a representation of tooXclusive.com





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28 total comments on this postSubmit yours
  1. God blesa you Jim. This is exactly what i’ve been discussing with my colleagues.

    • Nigerian music js not worth it

  2. Jimmy if you are an artist you will like those in alaba market to spoil your business for you or try and sell your album online where you are sure you would make money from later.

  3. You got me right there , why da heck would i buy an album for $9.99? what for? When all i have to do is get on the internet and”google” it …If the song made it out of the studio then believe me you will always find it somewhere on web. I know these people spend alot to get into studio, make the video and pay for other things as well but c’mon, if your song aint good, why would i download in the first place? And if i download, it means its already enjoying airplay, if its being played on the stations, it means one way or the other you are “show-bound” , in other words, you are accruing your money back already.
    So I will pay to come to your show to support you and still pay 9.99 to get your song on my phone …..” Laye, Laye ehhh artiste ko jor”

    My opinion nywayz!

  4. Thank you tooxclusive for your irrelevant topics

  5. Nigerian music is not worth it….imagine olamide album 2 kings 90% of d song na curse olamide dey curse…irrelevant Stuff

  6. Nigerian music does not worth it….#Imagine olamide 2kings na curse full d song 80% of curses of oda rappers

  7. I CAN NEVER BUY A NIGERIAN ALBUM FOR $9.99

  8. first of all It is a pity that this is your opinion and you are 100% entitled to it. With loads of reasons, i.personally i will buy. You really dont need to have an artist friend before you understand what these guys go true. This same reason is why 9ice had issues with bloggers. The real question is can you appreciate artists intellectual labour with your 10 dollz or you prefer to give 100 naira to pirated copy? I really didnt pull myself well enough to write this cos i am with due respect so dissapointed in you and your opinion. Too sentinmental.

  9. Y don’t u first explain Y u extort huge money from artiste with good music b4 u agree to promote it in ur blog… Mumu head!

  10. Pple wey no wan dey dia own lane… I wish dy hv d talent & they knw how much artiste use 2 get a recording session alone…#F*ckers

  11. Why can’t you buy at that amount? How is d artist gonna earn is money? This is so irrelevant. You really need to upgrade mehn

  12. Nigerian music is not worth it, no music is worth it.
    Thank god for alaba marketers may God continue to bless them.

  13. Too sentinmental……clueless and rubbish post…
    get busy brov and stop using ur precious time to bring down someone’s hardwork.

    • Fuck-off! By what standard is this post rubbish? Do the artists work hard? Yes! But $10? Come on! Why would an album in nigeria cost that much?

  14. Concentrating on how far these artiste have come, now they are recognized internationally, and its only a matter of time before Nigerian music standardized as international music, royalities are pentions of artistes and piracy will definitely not give royalties in the near future,

    If we cant buy these albums online at designated and standard prices, then we are also open to our salaries and wages being argued as not to pay as much or even paid at all.

    As for you bloggers that post free music and collect cash from these artiste on the back end, you are just scared of being sidelined sooner or later.

    And for you guys that can’t buy a Nigerian album for $9.99 I understand the situation of the country or you probably don’t know your way around getting an iTunes account (its not for everyone, there are over 60 million users), plus you can’t struggle for what you can’t reach!

    Pray you don’t create something to sell and its being underpaid or sub standardized.

    #supporttheart #buynotblogmusic #notopiracy

  15. .rating on how far these artiste have come, now they are recognized internationally, and its only a matter of time before Nigerian music standardized as international music, royalities are pentions of artistes and piracy will definitely not give royalties in the near future,

    If we cant buy these albums online at designated and standard prices, then we are also open to our salaries and wages being argued as not to pay as much or even paid at all.

    As for you bloggers that post free music and collect cash from these artiste on the back end, you are just scared of being sidelined sooner or later.

    And for you guys that can’t buy a Nigerian album for $9.99 I understand the situation of the country or you probably don’t know your way around getting an iTunes account (its not for everyone, there are over 60 million users), plus you can’t struggle for what you can’t reach!

    Pray you don’t create something to sell and its being underpaid or sub standardized.

    #supporttheart #buynotblogmusic #notopiracy

  16. You bloggers have grown wings….after all the damages you do to an artists career, you could still go about talking shit about how you can’t buy an album for $99.9 you broke ass. $99.9 is just about the amount you broke bloggers demand from upcoming artists before you post their materials, you don’t think they should at least get some money back when they finally release there albums? Stupidity is in your soul bruh! if you don’t have anything to post there are some underground songs you can promote, Do you bloggers ever give back to the society?. After an artiste X pays for a studio session, he pays the producer and also pays to make an artwork then you bastards charge them before you post that song, X also pays the radio and the video directors along with the whole crew, just imagine how much it costs to produce an album. And you still don’t think the artiste should sell that album for $9.99? lets be fair please, its there hard-work we are talking about. Yet all you mutherfuckers can do is to decide to buy the pirated copies rather, and even convince people not to buy those albums as well. i think that is so inhuman, you piece of shit! what as Mr X done to deserve that?…May you never reap the fruit of your labor. bye BITCH!

    • buy and send through Bluetooth abeg

  17. We all should learn to buy things.

  18. To y’all insultin d author u’ve got ur right 2 speech same as d author. Bt lez nt be sentimental here $10 is freakin 2 high 4 an album datz like almost 2k na for a home-made stuff? I cnt evn buy a foriegn-made for dat amnt say wu die?? At d end of d day whn fans make dem big finish na thank u we get dem begin buy diff cars, go clubbin spend d $$ lavishly & say its deir hard earned… If they help dey invest in 2% of hopeless nigerians as their means of thanking fans dem go die??

    $10 my foot! Make d money sef dey flow jaburata sef I no fit buy any album 4 such amount talk more of naija jargons dey call musik

  19. Me I will buy ice prince album even for 1000 naira I don’t mind

  20. guyz let’s be morale first b4 any product can be sold u have to thing of where d product is going to be sold Nigeria is not a country dat can bought a muzik record 10$$ we all know but if is u.s they spend dollars. but here we spend naira just don’t’ compare. them together nah naija we dey…

  21. To be sincere my pple those dudes spent a lot to make this craft but mind u not all this songs worth that kind of morning cos dey just go into d studio and pop shit. We have musics wish worth that kind of money but will someone who earn 15,000 a month who is a fan of olamide wizkid davido 2face psquare and others buy 1 album at the rate of 2,000? God blesss Nigeria

  22. year mr c i think u ar very wryt bcus 9ja guyz pop noncence music some jst go drink an bagge into studio and sing nonsence

  23. Hey Mr Author, lemme start by saying no amount of money can by a craft esp a creative one lyk music..wateva price an artist puts on his art is solely a decision of pride and authenticity of his art..u cnt tell him or teach him d value or how he shuld giv u his art..no 1 is forcing u nt to buy…hardwork or nt on d part of an artist shuldnt decide d price u pay for d art but d pleasure and Joy u find in wat u re payiin for.. Afterall, music is nt enjoyed with d hardwork in it bt d pleasure u derive frm it and how much u can relate to it..its meant to entertain u and not impress u with d amount energy dt ws put in place. Ex, hardcore rappers wu du real music dnt even get as much paid as d commercial ones. So its hw much u can relate to it..Mr Author, m a fan of ur articles bt dis one didn’t in no way do it for me.

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