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Is “Now” The Time For Olamide To Focus On “Crossing-Over” To The International Market?

Taiwo Oluwafemi | - Leave A Comment

Olamide is no doubt a household name in Nigerian music, and since his break into the music scene in 2010, it has been all the way up for the rapper cum singer.

The YBNL boss has reached every milestone you can think of in the Nigerian music industry and with a strong listening fan base, Baddo can be arguably called one of the most successful Nigerian artistes ever. He’s won different music awards, established himself as a major record label boss, set foundation of successes for other music artistes and can as well boast of a whole lot of other achievements.

But with all these achievements put together, there is still one thing that undermines Olamide’s status as a largely successful artiste; and that is his shyness from having a go at the international market like some of his colleagues have done and still doing.

For someone of Olamide’s status, it is expected that he should if not consciously to a large extent but at least to a little-much degree establish himself as a huge name outside the shores of Africa. Like Davido and Wizkid, Olamide should be at the top of African music and should be one of the movements that takes away African sound from its comfortability to the mainstream.

But it really has not been the case as the “Motigbana” crooner seems comfortable with the level he is on which in turn makes him shy away from the works that would bring him some level of international recognition. While the likes of Davido and Wizkid annually do tours around the world, the case has not been the same with Olamide who prefers to do tours  sparingly in only selected European countries. Even artistes that are way not up to Baddo’s level go on tours in these countries too.

Olamide in his glittering and lengthy career that has produced seven albums has toured the US just about two or three times, not had a tour in Canada and not done a major show even in the United Kingdom and this is really shocking. If Davido, Wizkid and every other artiste put up Olamide’s non-challant attitude towards gaining some international acceptance, then I guess African sound will really be struggling so hardly to cross-over to the mainstream.

And aside African music crossing-over, Olamide should have upped his game a lot more than he has done. Left to me, Phyno is just as successful as Olamide and I place them on the same wave length. There is nothing spectacular Olamide has achieved in music that would seem enviable to Phyno and I find this really puzzling.

Mentioning the top three artistes in Nigeria, it used to be Davido, Wizkid and Olamide, but now Baddo is off that league and this is majorly due to the fact that he is feeling too comfortable with what he is, how he is and what he has achieved so far.

He recently dropped a rap freestyle titled, “Buga Small Small” and i could sense that i miss that side of Olamide (as a rapper) as the track showed how excellent a rapper he is. The singing seems not to be working for him anymore but he is so lucky he’s an artiste that is blessed with versatility. He should capitalise on that blessing and get us back to the genesis of Olamide but more in a reformed and robust way.

I don’t know if he’s ‘glory days’ are past him, but I feel he could still take a shot at the international market and be successful.

(And this is personally to Olamide) You are a rapper, collaborate more and when I mean collaborate more, not with Nigerian artistes or the African ones, do songs with the international guys, start with Popcaan, Cassanova, Stormzy, etc. then gradually move on to Lil Baby, Rae Sremmurd, Lil Pump etc. create a new Olamide and let’s enjoy that new you!

Do You feel also that Olamide should still have a go at the International market???

Written by Taiwo Oluwafemi

Twitter: neefemie

Instagram: neefe_nawti



Taiwo Oluwafemi

Nifemi is a graduate of the University of Lagos. He's a unique user of the pen when it comes to the expression of whatever. He is editor-in-chief of the organization and also a writer of news, articles, editorials and a lot more to help expand the level of knowledge of the readers and simultaneously have them entertained. A lover of music and football is who he is and a Man Utd die-hard.

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38 total comments on this postSubmit yours
  1. Avatar

    olamide baddo

  2. Avatar

    i really love to see him in international market it will add to his achievement

  3. Avatar

    Olamide needs to see this, I mean this is the truth!!!

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  5. Avatar

    yes u are right baddoo need the international market jst to increase is rank

  6. Avatar

    Fucking on point, the writer has said it as it is

  7. Avatar

    Olamide is a native rapper. He should transcend from a Yoruba rapper to a versatile rapper. Wizkid set the international stage for Davido and the likes. Whenever you do a write up, don’t disrespect Wiz by writing Davido’s name before his.

  8. Avatar

    @godfather….what you wrote does not make sense

  9. Avatar

    @godfather it seems u re high on weed abi

  10. Avatar

    I think Baddo need that to be done.

  11. Avatar

    Mr @godfather Dbanj set the int stage not wiz

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    Wow Boddo need international market no doubt
    But He as ft international artis, like wale.

  13. Avatar

    INTERPERSONAL market artist always dope Bado

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    Hmmmmmm . Olamide is a rapper not really a singer and in Nigeria I stand to be corrected we are not really into hip hop that’s why he sings ( lamba) which gets the attention of his Nigerian fans but such songs can’t really go far but will make him the money he needed here. Davido and wizkids are there cus they sing. Name any rapper in Nigeria wt that international ovation. Olamide is still the only one but he can’t really do much cus we are not hiphop cultured

  15. Avatar

    When baddo do him jazz baba tell am say him go blow ooh but to blow outside naija go be problem. say him destiny na to scatter naija. dats why him dey hardly sing outside naija

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    Yah.. that’s truth.. have also think about that b4..olamide should stop singer, he should start rapping back..he got the talent. If baddo can start rappin’ back, I’m sure he will top the lists of rappers in Africa..and he should try go into international level..he will be popular like… Olamide.. pls ooo

  17. Avatar

    Cross Over To Where Na And To Meet Who ?
    Oga mak una lev am like dat
    all d ones wea don cross wea dem ? no fake industry ?

  18. Avatar

    U must go and do international marketing

  19. Avatar

    Olamide said it himself that’s "I would rather be a lion in the jungle than to be a dog in the city"

    So leave him and let’s see what he’s up to.

  20. Avatar

    its really time for him to cross over to alaba international market.

  21. Avatar

    I swear you’re ? right….Been waiting for something like this a long time ago…Baddo shouldn’t just be local champion you’re everyone’s favorite artiste you need to step up boss…Wish you all the best

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    Me I’m even tired of Olamide’s songs. Before I could boast of the first ten people that will get his new songs but that is not the case anymore coz he has deviated from the mainstream he’s known for to sth else. That’s why it pained when I heard what MI said in his songs about the way rappers have deserted their first love and going into singing. I don’t get Olamide’s songs again cos I presume that anytime he releases any music now, na song, no be rap. I’ve missed that part of him a great deal.

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    We nigerians are not listening to rap song anymore,how many people listen 2 m.i nd ice prince rap song,we don’t appreciate their work dat z why wizkid nd davido ar nw on top of dem

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    I thought I was the only one having this feeling

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    Seriouly He Need To Step To D Nxt Level Even Earlier Bt Tym Hasn’t Gone Yet Cuz Wizkid Nd Olamide Started At D Same Tym,Same Level Bt Nw Wizkid Is Ontop Of Olamide Everywhere In D World Nt To Talk Of Davido.Though Davido Was Born Rich Bt He’s Trying His Possible Best Jst To Get To D Most Wanted Artist In D Whole World.And Even Pple Dnt Even Listen Rapper Lyk B4 Bt In Any Means Jst Get Into International Market!! Dat’s It.

  26. Avatar

    wow beautiful

  27. Avatar

    I love the guy so much I wish he could sign me to his record label????

  28. Avatar

    It was nice

  29. Avatar

    i love this speech walahi olamide must also read this it might convince him

  30. Avatar

    may God almighty grant you wisdom and knowledge to become an international because this will gives happiness to your fanz

  31. Avatar

    Olamide should really go into the international musical industry like davido and wizkid has already done that place will make him shine like other mucians am saying all these because am olamide huge fan

  32. Avatar

    Keep it up

  33. Avatar

    Je ko was bee

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    Leafam like dat

  35. Avatar

    step up badoo

  36. Avatar

    Olamide do somtin oO we like to see you in that international Music industry.,.

  37. Avatar

    09034932063. Olamide

  38. Avatar

    Make u go ear akon ft olamide
    Title scammer you go know say olamide Senior WizKids
    Fuvk WizKids fvk davido
    Bless badoi

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