Like every other music lover, Jay-Z thinks that he creates the hottest playlists that are better than everyone else’s.
On Monday, Jay-Z and Twitter CEO, Jack Dorsey took part in a 30-minute conference on Twitter Spaces, where they discussed the evolution of TIDAL over the years.
He said, I think in the beginning, everything was like super manual. I was making playlists, people were making playlists. We were creating content in-house as we worked on the algorithm.
We built and built, and it got really good. And if you play a song now, you can pretty much just let TIDAL fly and I promise you you’re gonna find new music, new amazing music that you’ve never heard before.
I’ve found so many songs, my playlist game is A++. I challenge anyone out there. I see a lot of people on this call, I’m not gonna call out individual names. I’m definitely, you know, in the top-tier of playlist creators.
He spoke more about keeping a human feel to TIDAL despite having the algorithm locked down.
Again, in the beginning, it was a lot of content we were pushing and we did a lot of work with the engineers and now the algorithm has caught up to what we were doing. But we’ll always maintain a human element because that’s where it comes from.